Contrast and movement.
Black or white backgrounds, diagonal light effects and a signature logo panel create a common packaging identity.
Vinga.
Different technology.
Shared character.
Brand development, a packaging system and ongoing design support. From an idea to an entire family of products on the shelf.
Brand concept · Identity · Packaging · Ongoing support
Made for the times.
Technology
people need.
Vinga draws on the Brain team’s experience in technology retail and understanding of customers. The brand idea combines relevant technology, contemporary design and a price without unnecessary costs.
We worked on the brand and its visual language, developed packaging principles and continued supporting new products and communications.
Notice the brand.
Find your product.
The range covered different categories, from lighting and peripherals to televisions and computer cases. The packaging needed to stay recognisable across store departments.
We created a shared system with flexible rules: contrast unites the brand, colour distinguishes product lines and a clear composition explains the product.
Colour has a purpose.
Green identifies the core products, while a warm orange accent marks the gaming line. The guide also provides for light-blue and metallic labelling.
The product comes first.
Product images, names and model numbers have defined positions. The composition adapts to the box shape while preserving the hierarchy.
One system.
Different formats.
The system works across tall and flat boxes, hanging packs and large formats. Proportions, backgrounds and product views change; recognisable elements remain.
For each category, we considered its specific requirements and competitors’ designs. The goal was to stand out in context while remaining unmistakably Vinga.
Guidelines that help
the brand grow.
We documented the principles in a guide: colour coding across the range, logo use, image requirements, typography and composition options. This provides a basis for future product packaging.
Ongoing support included new packaging, manuals, icons, point-of-sale materials and communication templates, extending the brand consistently beyond the box.
