Kondi.
Creating comfort,
simply.
A unified brand and a simpler customer experience for the next chapter of Chernihiv-Klimat.
2019–2020 · Strategy · Positioning · Identity
About the project
Chernihiv-Klimat is a climate equipment company founded in 2007. It sells and installs air conditioning and ventilation systems for private and business customers.
When we began working together, the business operated under three brands: Chernihiv-Klimat, the Klimatyk online store and the newly created Kondi.
The challenge
Unite the business under a coherent, accessible brand for consumers, business customers and dealers. Prepare it for growth beyond the region.
Develop the strategy, positioning, visual system and brand book.
The solution.
Make every interaction simpler.
We spent three months studying the company, its competitors, the Ukrainian market and international markets. We explored how people choose climate equipment and what makes purchasing difficult.
We retained the existing Kondi name and proposed bringing the business together under it. The strategy focused on simpler interactions, from choosing equipment to ordering and installation.
Creating comfort,
simply.
We kept the company’s core purpose: creating a comfortable climate. We added the descriptor ‘Creates climate’ to the Kondi name — a short answer to what the brand does.
When people feel comfortable, they barely notice the climate. So the visual idea centres on the person and the space around them.
The circle in the logo becomes the foundation of the identity, surrounding people, objects and spaces like a comfortable climate.
Turn around.
Embrace. Surround.
Kondi’s coloured circle surrounds a person, object or part of a space. It expresses the idea of the climate around us and becomes a recognisable communication element.
This principle works across photography, graphics and physical applications, connecting different scenes through one visual language.
One character.
Many applications.
We extended the visual system to business stationery, printed communications, gift sets, team clothing and vehicle graphics. Usage principles were documented in the brand book.
The brand in spaces
and communications.
The signature circle connects equipment advertising with the promise of comfort. The brand book shows how this idea works on billboards, street displays and in interiors.
Simplicity
at your fingertips.
We proposed a digital extension of the idea: a mobile app concept that guides users from selecting specifications to ordering climate equipment.
